Discovering the new normal for NZ
The 2020 Vision Project. Research to bring a new certainty for a new market place.
COVID-19 has had a huge impact across the world, and NZ has been no exception. But what does this mean for the behaviours and attitudes for New Zealanders, and who do they expect from the brands and organisations they interact with? The 2020 Vision Project has been setup to fill this void, by tracking the stories of 30 New Zealanders. over the next few months.
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Latest insights
Over the course of this research we’ll find out how Lockdown and COVID-19 have impacted the lives of NZ consumers, as they emerge to create their new normal. Sign up to receive the latest insights.
Wave 3: Making the most of the situation
After 102 days enjoying the freedoms of having no community transmission of COVID-19, it returned. As we fight to get the virus under control again, New Zealanders are looking to leaders to guide us; brands to adapt with us; and a general sense of fairness. We’re also getting used to wearing masks …
Wave 1: Learnings from Lockdown
COVID-19 has had a massive impact on the world. Lockdown. Social distancing. Essential services. These things meant little in February 2020, but were common language by May. The Wave 1 report explores how life changed under Level 3 & 4, and points to some of the changes that might continue to occur.
The Spinoff: ‘The risk isn’t gone’: Why COVID-19 is still impacting our mental health
A great article from The Spinoff, discussing the ongoing impact of COVID-19 on the mental health of New Zealanders. Discusses some of the latest findings from The 2020 Vision Project, where participants have talked about how this experience has – and continues – to affect them.
Photo by Pavel Anoshin on Unsplash
Wave 2: Finding our new sense of normal
How have people responded as they leave Lockdown and re-emerge into society? Pretty good on the whole – we’ve reconnected with our loved ones and enjoyed the freedoms temporarily denied to us. But there are some uncertainties ahead. The Wave 2 report documents these as we moved into Level 1 & 2.
Lockdown round 2: How has the country responded?
After 102 days of being free from COVID-19, a new cluster of cases sprang up in New Zealand, centred around the Americold cold storage facility in Auckland. But how have New Zealanders responded to this news, and do we feel confident that we can once again eliminate it from our shores?
We’re in this together – but we’re impacted differently
In amongst stories of panic buying, working from home, and the national fascination with making sour dough, there’s also been another story to Lockdown – inequality. While speaking to participants of The 2020 Vision Project, we heard stories of people finding Lockdown to be a quiet reprieve from normal life – and equally we heard stories of how difficult Lockdown had been.
About the project.
COVID 19 and NZ: What does it mean for us?
COVID-19 has had a massive impact on NZ society. Lockdown. Social distancing. Essential services. These are all terms that meant little in February 2020, but were a common language a month later.
But what does this mean for the attitudes and behaviours of everyday Kiwis? Which habits have been disrupted, and which have been created? And what are the assumptions that NZ brands rely on that need to be rethought in a post-COVID world?
The 2020 Vision Project: New opportunities
The 2020 Vision Project steps in to fill this gap, by charting the stories of 30 New Zealanders over the course of Lockdown, and the re-entry into ‘normal’ society. By conducting in-depth interviews with the same group of people we will be able to unearth the changes that are fleeting from those that are more long-lasting.
For brands and organisations wishing to succeed, at a point where consumer behaviour and habits are in flux, this project can help point you in the right direction.
“We know that COVID-19 has had a huge impact on the marketplace - changes in spending, massive challenges for businesses. But there’s also great opportunities for businesses if they understand what’s changed, and what’s stayed the same’
- Cole Armstrong, NeuroSpot & co-founder of The 2020 Vision Project
The people behind the project
Cole Armstrong
Director at NeuroSpot
Cole Armstrong is the Founder and Director of NeuroSpot, a behavioural insights agency that provides deep insights into what users actually think and feel.
At NeuroSpot he conducts user research and behavioural design work to help organisations such as Countdown, Trustpower, AA Insurance and the Vodafone Warriors (and many others) better engage with the customers and users.
Cole has a background in Cognitive Neuroscience and Psychology, culminating in several academic publications, and has worked across a range of commercial and public sector industries in NZ and around the world.
Contact:
Email: cole@neurospot.co.nz
Phone: 022 407 8285
Mark Finnegan
Director at Clarity Insight
Mark Finnegan launched Clarity Insight in 2014 out of a desire to help clients achieve better business outcomes, through delivering actionable insight and superior client servicing.
Clarity Insight conducts a wide range of research – qualitative and quantitative – that has helped organisations such as Southern Cross, Meridian, Spark and St John build brands, enhance propositions and improve experiences.
Mark has over 20 years commercial experience and is passionate about demystifying complex research so more businesses can benefit from activating customer insights.
Contact:
Email: mark@clarityinsight.co.nz
Phone: 027 232 4484
Delivered by:
NeuroSpot - a behavioural insights agency, using science to grow better brands
Clarity Insight - an insight consultancy providing clients with the confidence to act
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